River Retail will optimize your product pages by ensuring you are making use of the variations feature to show all of the different options for purchasing the product. We will also make use of additional features such as the subscribe and save option that encourages repeat business.

Products can have different variations such as flavor or color. To optimize the product listing, make use of variations so the customers can view all relative products in one location. This makes for a better buying experience and can help to increase sales. In addition, lower ranking products will still appear on the same page as products that have a high sales rank. This allows for the less popular products to receive greater visibility. Another valuable tool to make use of is the subscribe and save feature to encourage repeat business.