Sellers must abide by terms that benefit Amazon, not you. Excessive fees and penalties, damage allowance, expensive reports, and complicated processes makes for a very frustrating and expensive experience. Amazon will break MAP pricing, if established, to control the buy box and ensure they are getting the sales of your products. Amazon Retail will then send the seller a bill to cover the money that was lost by them lowering the price and decreasing their profit. Hidden charges tend to sneak up and brands cannot guarantee how much they will be receiving as profits from Amazon.

We recommend that brands sell products themselves. That way they control the price, inventory, and most of the experience. It may be tempting to fire off a bunch of inventory and forget about it, but in the long run we feel that it will hurt your brand and damage your reputation.