You must abide by terms that benefit Amazon, not your brand. Excessive fees and penalties, damage allowance, expensive reports, and complicated processes makes for a very frustrating and expensive experience.

Sellers must abide by terms that benefit Amazon, not you. Excessive fees and penalties, damage allowance, expensive reports, and complicated processes makes for a very frustrating and expensive experience. Amazon will break MAP pricing, if established, to control the buy box and ensure they are getting the sales of your products. Amazon Retail will then send the seller a bill to cover the money that was lost by them lowering the price and decreasing their profit. Hidden charges tend to sneak up and brands cannot guarantee how much they will be receiving as profits from Amazon.